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Who is responsible for your data
London Gold Xchange Ltd, company number 13123976, registered office 25 Hatton Garden, London, England, EC1N 8BQ, is the controller of the personal data described in this policy.
You can contact us about privacy at hello@lgx.gold or by post at the address above.
What we collect and why
When you submit a consultation enquiry. Your name, email address, phone number, the amount you are considering allocating, your timescale, your location and anything you write in the message field. We use this to assess whether our service is relevant to you, to contact you, and to prepare for the call. Our lawful basis is that processing is necessary to take steps at your request before entering into a contract.
When you book a call. The time you choose, together with the contact details carried over from the form, processed by our booking provider. Same basis as above.
When you subscribe to the weekly gold market update. Your email address. Our lawful basis is your consent, which you can withdraw at any time using the unsubscribe link in every email.
When you become a client. Identity documents, proof of address, and where required information about the source of your funds, together with transaction records. Our lawful basis is compliance with a legal obligation under anti-money laundering legislation, and performance of our contract with you.
When you use the website. See our Cookie Policy. Analytics and advertising data are only collected where you have consented.We do not collect special category data and we do not make automated decisions about you.
Who we share it with
We use the following categories of provider, each of which processes personal data on our instructions:
- website hosting and forms: Webflow, Inc.
- analytics and tag management: Google (Google Analytics 4, Google Tag Manager)
- appointment booking: Calendly
- vaulting and storage, where you use storage:
We also share personal data where the law requires it, for example with HM Revenue and Customs or law enforcement, and with our professional advisers.We do not sell your personal data.
Transfers outside the UK
Some of these providers are based in the United States or process data there. Where that happens we rely on the UK extension to the EU Standard Contractual Clauses, or on the UK adequacy regulations for the EU-US Data Privacy Framework where the provider is certified. You can ask us for details of the safeguards in place.
How long we keep it
Enquiries that do not lead to a purchase: 24 months from your last contact with us.
Newsletter subscribers: until you unsubscribe, after which we keep a suppression record so that we do not email you again.
Client identity and transaction records: five years after the end of our business relationship, as required by the Money Laundering Regulations 2017.Accounting records: six years, as required by tax and company law.
Your rights
You have the right to ask us for a copy of the personal data we hold about you, to have it corrected if it is wrong, to have it deleted in some circumstances, to restrict or object to how we use it, and to receive it in a portable format. Where we rely on your consent you can withdraw it at any time, which does not affect anything we did before you withdrew it.
To exercise any of these, contact us at hello@lgx.gold. We will respond within one month.If you are not satisfied with our response you can complain to the Information Commissioner’s Office at ico.org.uk, by telephone on 0303 123 1113, or at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. We would ask you to raise it with us first.
Providing your data
You do not have to give us any personal data. If you do not complete the consultation form we cannot arrange a consultation. If you become a client and do not provide the identity information the law requires, we cannot complete a transaction with you.
Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss and misuse, and we keep those measures under review. We require our suppliers to maintain equivalent protections.
Changes
We may update this policy. The date at the top shows when it last changed. Material changes will be notified to clients directly.
